We plan to take our zine ,‘Tetralogy’ to London Zine Symposium on the 29th of May 2010. There, we plan to start our promotional campaign by handing out business cards* which will have the name of our zine, the website address and our twitter page. The zines themselves will be sold here for £3.
As well as the zines, we also will be selling canvas tote bags with the logo on them. On the inner of the bag, our web address and contact details will be sewn in. These will also be available to purchase online.**
Beyond the initial launch, the zines will be sold at Lik + Neon on Brick Lane in London, a creative store which currently sell a selection of fanzines. A location such as this would attract the right target consumer which would help promote both the zine and website.
We also plan to promote our zine by creating paper models of aliens, which will be placed around Nottingham Trent University and selected locations in the city. Tetralogy’s details will be printed clearly onto these promotional items to encourage people to have a look on the website or interact with us on twitter.
For the next issues we plan to spread these promotional items beyond Nottingham Trent University and the city to other locations such as Brighton, Manchester, Liverpool, Sheffield, Leeds and London.
As the zine is a quarterly publication, we plan to take it to other symposiums and zine fests such as that in Brighton and San Francisco.
**clearly too little time for this or is it hypothetical?
